Hobbycraft see 200% surge in online sales since lockdown

The company reports ‘exceptional levels of customer demand’ during pandemic as more people fall in love with arts and crafts.

The company’s trading statement says: ‘The 12-week lockdown period, when all 100 stores were closed, significantly impacted total sales. The focus turned to fulfilling customers’ needs via its online business and through daily kids craft club classes on social media channels. During this time the retailer experienced exceptional levels of customer demand with sales growing in excess of 200% LFL and our craft classes reaching over 15m customers. 

‘Demand for arts and crafts remains strong as a high level of customer demand continues both online and in stores since stores have reopened. 

‘The impact of Covid-19 presents new challenges and will undoubtedly change the shape of the UK retail sector. However, the business has emerged from the March-June lockdown in a strong position and is now well placed to withstand the longer-term impacts of the pandemic and drive further growth.’