The sustainable stationery brand is working with the vlogger in a summer campaign with the e-commerce website.
Vent have designed and created a Limited Edition collection based on their award-winning Ideas Collection A5 sustainable soft covered books. Featuring a plain paper sketchbook and lined notebook in stylish coral and blue tones for a wonderful summer lift. Covers made from 100% recycled material including 30% citrus pulp and certified sustainable paper.
With more than 10 million Instagram followers between her Zoella profile and as Zoe Sugg the collaboration is set to boost the profile of VENT for Change in a way few other collaborations could.
‘As a young business working alongside such a well known vlogger and social media influencer is a significant leg-up in terms of highlighting our social media profile,’ says Vent founder Evan Lewis. ‘We hope this in turn will create more brand recognition when customers shop in-store with our network of retailers.’
Zoella’s various enterprises reach far and wide but are centred around fashion, beauty and lifestyle. As one of the leading social media influencers in the UK her recognition for a new brand like Vent in the stationery and gift market shows that beautiful design and strong environmental, social and ethical philosophies are shining through in retail today, and will remain an important element over the months and years ahead.
The Limited Edition range is only available via the VentforChange Etsy.co.uk web shop. Running from 12 August until the end of November – while stocks last.
Set up by social and environmental entrepreneur Evan Lewis, Bristol-based Vent for Change combines its support of global education with impeccable eco credentials. Every item has a strong environmental message of its own and every sale means a little more money going towards children’s education projects worldwide.
The Zoella x Etsy collaboration with Vent further cements their position as one of the UK’s up and coming ethical, environmental and social businesses.
