Scheduled to take place 30 January – 2 February 202, the Frankfurt show will focus on environmentally-conscious shopping, ecological practices and sustainability.
The holistic concept is covered by three pillars: firstly, the exhibitors who are represented with sustainable products at the trade fair. Secondly, the complementary programme will highlight sustainability on several levels through speakers and specialist presentations. And the third pillar, is the cooperation with associations and clubs such as The Forest Stewardship Council (FSC) and others, that inform both visitors and exhibitors about their activities and the latest developments in sustainability.
Nowadays, manufacturers from all office and stationery segments are increasingly focusing on sustainable and environmentally friendly goods and their production. To make these even more visible to visitors, Paperworld is introducing sustainability as a ‘Special Interest’. This is a labelling system that clearly identifies manufacturers with sustainable products, both in the exhibitor search on the website and in the app and catalogue.
‘Under the search term Sustainability on the website, it will be possible to display all exhibitors in this area. This will make it even easier for visitors to find the respective manufacturers in the halls,’ says show director Michael Reichhold. ‘They will be able to gather information about the products and the company in advance in the exhibitor search. Making sustainability the top theme of Paperworld in 2021 is an important and pioneering step into the future. I am delighted that we are taking this step together with our exhibitors and partners.’
Additional programme items will be developed in the coming months to integrate sustainability into other areas of Paperworld.
