Welcome to Gift Today’s annual home fragrance supplement. Sales of candles and diffusers have been boosted during the pandemic, with a renewed appreciation for home fragrance and its power to soothe, comfort and even cleanse your living space.
Our cover stars are St. Eval. Based in beautiful North Cornwall, the company is a brilliant combination of traditional and high tech. For instance, they use artisan methods to create their beautiful, high quality candles, while they produce their own sustainable energy via wind, solar and biomass; helping to reduce their carbon footprint and impact on the environment.
The supplement is full of fabulous products at all price points to share with your customers. From Ashleigh & Burwood’s stunning vessels to Yankee Candle’s Scent of the Year, from Heaven Scent’s own label service to Mr&Mrs Fragrance’s quirky car fragrance, Heyland & Whittle’s soaps to Something Different’s incense offering, there really is something for everyone.
As well as this round-up, we’ve talked to some amazing people in the process of putting this supplement together. Fragrance expert Olivia Jezler talks about home fragrance as an ‘invisible tool’ and explains how you can maximise your customers’ home fragrance experience instore. Meanwhile, visual merchandiser David Anthony shares his top 10 tips for creating a beautifully fragranced in-store display.
In addition to all this, we have lots of news, views and comment from suppliers and retailers. You can read the issue HERE.