The digital B2B marketplace continues to expand its staff, says Messe Frankfurt, and brings Claus Tormöhlen, former Head of Buying at KaDeWe Group Berlin, on board as Head of Brand Management. Jo-Anne Bartl will be responsible for the platform’s marketing, which will be further expanded
In his role, Tormöhlen is responsible for making the B2B marketplace even more intuitive and user-friendly for retailers in the future. He most recently worked for four and a half years as Head of Buying at KaDeWe Group Berlin and brings with him more than 25 years of professional experience in management positions in home & living purchasing for relevant German department stores.
‘With Claus Tormöhlen, we are gaining an absolute expert of the home & living industry who is known for modern, international, courageous, innovative and successful concepts as well as their implementation and further development. Nextrade will benefit significantly from his expertise and contacts in the household, home textiles, interior, stationery, luggage, technology, books, toys and children’s fashion sectors,’ says Philipp Ferger, Managing Director of nmedia.
Jo-Anne Bartl originally comes from the games industry and worked for the e-commerce department of a publishing house. At Nextrade, she will be responsible for the further development and expansion of the marketing team. She is the link in communication between retailers, brands, Nextrade and Messe Frankfurt.
‘We are very pleased to welcome Jo-Anne Bartl, an online marketing expert with a great affinity for topics related to Home & Living, to the team. Her distinctive experience in the development of communication strategies is especially important now to communicate novelties of the B2B marketplace such as the app and the recently introduced showrooms and to explain the advantages for brands and retailers in a transparent and understandable way’, says Nicolaus Gedat, Managing Director of nmedia.
