At this year’s Exclusively Show, which takes place at The Business Design Centre in London on June 14 and June 15, the popular Brand Showcase – which annually welcomes some 200 journalists, bloggers and influencers to an edited edition of the show – will be bigger and better than ever.
In fact, show owner BHETA [British Home Enhancement Trade Association] describes the attraction as ‘now the biggest press and influencer event of its kind, with a consumer reach of over 20 million’.
Richard Watts, who curates the Exclusively Brand Showcase, said: “Always an exciting event for suppliers, retailers and media opinion formers, Exclusively is not only a chance to see exciting new products, but also has the reputation for super-accurate predictions of the trends for the years ahead, which is in effect gold dust.
“Always an exciting event for suppliers, retailers and media opinion formers, Exclusively is not only a chance to see exciting new products, but also has the reputation for super-accurate predictions of the trends for the years ahead, which is in effect gold dust.
Richard Watts, who curates the Exclusively Brand Showcase
“As usual, The Brand Showcase will be filled with on-trend product that will not have been seen before. This year, however, we are increasing the quantity of items on display, the amount of space allocated to particular brands and products, and we are including premium spaces where exhibitors can demonstrate product to media visitors.
“With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope – and especially the interactivity – will not only be exciting to see, but also really valuable to all parties.
“There is an army of ‘cleanfluencers’ and home organisers out there, as well as foodies; eco living fans; and home décor, garden, gift, and family focused channels – and there will be some fantastic content for all of them, just waiting to be discovered.
“We are promoting all the opportunities for media extensively in the run-up to the show, with bespoke and general PR, invites, online banners and advertising – and we can turn round all kinds of other options at Exclusively itself, where media visitors will be soaking up the on-trend thinking for use in all their coverage to come. Whether it’s editorial content, paid-for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.â€
For more information about Exclusively Brand Showcase opportunities and the show in general, contact the BHETA Member Services Team on 07946 078566 or visit www.bheta.co.uk or www.exclusivelyshows.co.uk
