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Exclusively Show reveals new style trend: Wellness and Comfort

Exclusively Show reveals new style trend: Wellness and Comfort

Well known for predicting commercial trends in gifts, housewares, and small electricals, The Exclusively Show (which takes place on June 14 and June 15 at the Business Design Centre in London) looks set to do so again in 2022.

Working with trend forecasting agency Scarlet Opus, the show will include trend talks, trend tours for buyers, and displays of exhibitors’ products pre-selected for being particularly in tune with themes and styles which will prove popular in 2023 and beyond.

As exhibitors were invited to submit products for the displays in an Exclusively briefing meeting, Scarlet Opus director Phil Pond has given a sneak preview of Wellness and Comfort, which is forecast for 2023 and focuses entirely on calm minimalism.

Incorporating both psychological and physical comfort, this trend is subtle but not bland. Dreamy, soft shapes come together with a palette of light, pastel tones to create a nourishing space that is reminiscent of the 1950s and 1960s. The palette works well for kitchen products, while luxurious textiles such as silk and faux fur bring the comfort element to life.

Products that will work with Wellness and Comfort will be in both the main exhibition and the Brand Showcase: the media-friendly edit of the main show which attracts some 250 press, bloggers and influencers.

Will Jones

Will Jones, chair of Exclusively and chief operating officer of show owner BHETA (British Home Enhancement Trade Association), commented: “It’s great for both exhibitors and visitors to get some preview insight into the top trends for the next few years, ahead of the event itself. It ensures that Exclusively is, as ever, a real showcase of the absolute best and most current gifts, housewares, and small electricals in the industry – which is exactly why the show is such a big draw for the top buyers from multiple retailers and garden centres, and visitors from many of the nation’s independent stores specialising in gift, cook, and dine.”

For more information about The Exclusively Show call the BHETA member services team on 0121 237 1130 or go to www.exclusivelyshows.co.uk

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