Spring Fair, which returns to the NEC Birmingham NEC from February 5 to February 8, has collaborated with its trend agency partner TrendBible on a report delving into the trends for Christmas 2023, to aid retailers in discovering how consumer lifestyle shifts will impact colour, design, and product trends for the festive 2023 season.
The free trend report, available to download at TrendBible – Spring Fair 2023 looks at the deep and long-ranging implications of the pandemic, meaning that celebrating and being together with loved ones is a top priority for the holiday season in 2023.
TrendBible head of publications Naomi Pollard said: “Being together is what matters most: an opportunity to put fun and togetherness at the heart of holiday season, which allows us to embrace somewhat imperfect – but utterly joyful – aesthetics that send a clear message of creating a relaxed spirit. Intimate moments and real connections are the focus, whether there are two or 20 people around the table. Even spending time in deep solo contemplation is necessary this season, with so much collective trauma to process.”
Offering a sneak peak of the TrendBible forecasts, which are due to presented live on the Inspiring Retail Stage at Spring Fair in February, the report focuses on All is Bright: a trend driven by hope for the future, healthy boundaries, fresh starts and a desire for change. ‘Time well spent’ is reassessed, with individuals looking to be liberated from rules and traditions; instead, choosing to spend time in a way that brings happiness.
With consumers making conscious choices to encourage wellness, being present to experience things more fully over the holiday period becomes a key motivator. The rise of zero-proof spirits and quality low-alcohol beers have seen the non-alcoholic beverage market soar, while vegan diets or alternative ‘festive’ meals are embraced as people get comfortable with going against the traditional norms.
More thoughtful choices also influence decor for the season. ‘Party to rent’ options have increased with companies such as LAY London offering ready to hire, Instagram perfect, tablescapes. While still celebratory, this trend rejects ‘throwaway’ culture, focusing instead on decorations that bring joy way beyond the New Year or can be reused year after year.
Colour combinations signify a fresh start as we look towards the coming year. Ceramic and clay decorations are painted in pastel shades with simple decorative patterns. Glittering and metallic streamers can be left up to enjoy after the holiday. Bold and bright hues add a joyful energy to the home. Long tassels trims create luxurious, contemporary Christmas stockings, and Christmas decorations are more minimalist in style. Finally, advent candles are in fresh colour combinations and simple typographical prints.
For the full report, visit TrendBible – Spring Fair 2023
