The award-winning bath, body and cosmetics brand Mad Beauty has announced that it has officially received approval from People for the Ethical Treatment of Animals (PETA) for its commitment to producing cruelty-free beauty products.
With an unwavering dedication to ethical practices and animal welfare, Mad Beauty has worked tirelessly to ensure that none of its products or ingredients are tested on animals at any stage of development. This PETA approval serves as a significant milestone for the company, recognising its ongoing commitment to creating products that are both high-quality and cruelty-free.
The ‘PETA Approved’ logo will soon proudly grace the packaging of Mad Beauty’s extensive range of cosmetic and skincare products. This certification guarantees that all Mad Beauty products are free from any animal testing, meeting the strict standards set by PETA.
Mad Beauty creative director Julia Cash said: “We are delighted to receive the PETA approval, which serves as a testament to our long-standing commitment to producing cruelty-free beauty products. At Mad Beauty, we firmly believe that beauty should never come at the expense of animals. This recognition from PETA reinforces our dedication to creating ethical and sustainable products that consumers can trust.”
By obtaining PETA approval, Mad Beauty joins the ranks of companies worldwide that have successfully transitioned to cruelty-free practices. This achievement aligns with the growing consumer demand for compassionate and conscious beauty choices, allowing customers to make purchases that reflect their values without compromising on quality or efficacy.
