As the garden industry looks forward to Glee, which runs from June 27 to June 29 at the NEC in Birmingham, British supplier Ivyline is preparing to unveil hundreds of new lines at the garden show.
The family-owned business will showcase its latest design-led home and garden collections, ranging from premium grow-your-own accessories and giftable planters to Christmas décor and outdoor furniture, in Hall 6 on stand E60-F61.
The Spring/Summer 24 collection includes 162 indoor lines and 115 for outside, most of which are made close to home in Europe with ethical and sustainable principles in mind.
With an eye on style trends, the in-house design team has incorporated the Colour of the Year for 2024 – Apricot Crush – into the collections, along with premium terracotta, extra-large planters and additions which address gaps in the market for emporium pieces and regency style.
A price reduction on around 80 products and price freeze on hundreds more will help ease the burden on retailers as Ivyline works with customers to tackle the cost-of-living crisis. New point of sale and display solutions will elevate the Ivyline offering in-store, providing the perfect backdrop for aspirational lifestyle products that will draw the customer’s eye.
Ivyline managing director Scott Thomas said: “We’re hugely looking forward to showing customers our latest collections at Glee. We’ve listened carefully to retailer feedback over the past months and have really tried to home in on specific gaps in the market to help ramp up sales.
“As well as offering a wide variety of value ranges so our products can be enjoyed across all consumer demographics, Glee will see the introduction of some fabulous premium pieces that will attract well-heeled customers who aspire to a certain lifestyle in the home and garden. We’re especially pleased with the new large-scale planters and stunning terracotta pots that I’m sure will prove irresistible! Our Christmas collection has also gone from strength to strength, further cementing our position in this important market segment.”
