Enesco is thrilled to announce a strategic initiative aimed at benefiting all retail partners nationwide. The contemporary gift supplier is introducing a more competitive pricing model, accompanied by improved retail margins.
Firstly, Enesco is delighted to confirm that with immediate effect, last year’s 2.2 markup will be improved to 2.4, with the exception of its Home Fragrance brands (Yankee Candle, WoodWick, Chesapeake Bay, Eau Lovely, Irish Botanicals, Herb Dublin and Fern).
In addition, for brands such as Disney, Warner Brothers, Jim Shore, Beatrix Potterand Willow Tree to name a few, Enesco’s focus is on standardising pricing, and aggressively achieving crucial retail price points. To achieve this, you will see a large number of reductions in RRPs as well as the improved margin. These two changes offer better value to both the retailer, and the end consumer.
The new pricing model represents Enesco’s focus on creating strong and mutually beneficial relationships with retailers, helping all to thrive in a dynamic market. The company says: ‘By offering improved retail margins, we aim to provide greater flexibility and profitability, ultimately contributing to the growth of your business.’
All pricing has now been updated accordingly and retailers will start to receive the benefit on any new, or back orders in place, with immediate effect.
Call: 01228 404022
Email: uksales@enesco.co.uk
Visit: www.enesco.co.uk
