Bira (British Independent Retailers Association) has set its sights on championing the high street by unveiling its ‘Show Some Love’ campaign.
The trade association, which works with more than 6,000 independent businesses of all sizes across the UK, aims to strengthen the love of the high street through the initiative.
Designed to coincide with Valentine’s Day, the initiative encourages both in-store and online shopping, emphasising the importance of supporting local businesses.
“We know that high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising upcoming hurdles, we want to offer extra support to our indies”
Bira CEO Andrew Goodacre
Open to all retailers, Bira offers a comprehensive bundle of resources and information, irrespective of membership status. The toolkit includes social media posts, posters, and a complimentary guide on effective customer marketing.
Bira CEO Andrew Goodacre said: “We know that high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising upcoming hurdles, we want to offer extra support to our indies. Valentine’s Day marks a pivotal moment in the calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever.”
The campaign will be further supported by Bira with the campaign tag #BiraShowSomeLove which will help further boost social media reach and coverage in retailers’ areas.
For more information about the campaign and to download the free toolkit, visit
https://bira.co.uk/valentines-day-2024
