In a surprising but carefully considered step, Insights-X, which previously took place in Nuremberg every October, is to be discontinued. After eight editions, the trade fair for stationery, office, bags and more is closing its doors. As the Executive Board of Spielwarenmesse eG announced, the company has decided to concentrate more heavily on its core markets.
“Although Insights-X regained significant momentum after the pandemic and the major exhibitors returned, ultimately the required result was not achieved”Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG
For almost a decade, the sole independent trade fair for the stationery sector in Germany has stood its ground. “Although Insights-X regained significant momentum after the pandemic and the major exhibitors returned, ultimately the required result was not achieved,” stated Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. The fair was launched in 2015 at the request of the major trade and industry players in the sector and gained its position surprisingly quickly as an international trade fair with a top quality positioning. The enjoyable, relaxed atmosphere of the fair drew consistent praise, as did the personal character of the event, thanks in no small part to the highly popular networking events after close of play.
Although many key players and innovative brands had already registered for the ninth edition, regrettably Insights-X was still not performing for Spielwarenmesse eG from a commercial perspective. The company is therefore concentrating its future efforts more heavily on the elements of its portfolio that produce results. In the Spielwarenmesse and SPIEL alone, the organiser can boast two exceptionally successful worldbeating events that excel in their breadth of coverage and loyal customer base. Nonetheless, for many stationery companies there will be a reunion in Nuremberg from 28 January to 1 February 2025, with the cross-sector Creative and Back-to-School sections of the Spielwarenmesse.