Art licensing and design studio The London Studio has announced a new collaboration with Carousel Calendars and Otter House to produce an exclusive title for Oxfam. Carousel, billed as the largest calendar publisher and distributor in the UK, and Otter House, one of the UK’s leading giftware and stationery wholesalers, have licensed the London Studio-created brand Dreamadelic for a 2025 square wall calendar on behalf of charitable humanitarian organisation Oxfam.
Dreamadelic takes its inspiration from the current trend for retro 1960s and 1970s psychedelia design, most notably in posters and record cover designs, but gives it a modern twist. The effect is to bring the dreamlike imagery associated with the innovative and experimental music, culture and art of the 1960s and 1970s together with the flair and wit of the 2020s, producing a unique artform with a wide appeal.
“This is a really special calendar. The exciting, witty, eye-catching Dreamadelic designs are ideal for a product that will truly stand out in the market”
Otter House charity director Sarah Portman
Otter House charity director Sarah Portman said: “This is a really special calendar. The exciting, witty, eye-catching Dreamadelic designs are ideal for a product that will truly stand out in the market, brightening up walls in homes across the UK in support of a truly worthwhile cause. The London Studio’s skilled and inventive artists have done it again.”
The London Studio founder and director Soula Zavacopoulos commented: “It’s important for us to be always innovating and creating – but it’s also wonderful when our newest work attracts such strong support. Our Dreamadelic art brand has clearly struck a chord with Carousel Calendars and we are thrilled and honoured to be collaborating with a major name in calendar publishing on behalf of Oxfam and its aim of a world without poverty.”
Oxfam lifestyle byer Samantha Gunn added: “This colourful collaboration between Otter House, Carousel and The London Studio is a welcome addition to our important and popular output of calendars and stationery. Not only do sales help us with our campaigns, but the Dreamadelic designs from The London Studio are truly original and striking. I’m sure it will be very popular as a seasonal gift, for record-keeping, and just as a work of art.”
The calendar will be available in Oxfam shops and online from October.