Brainstorm and brand owner Dodoland are celebrating after the craft phenomenon EUGY won the Arts & Crafts Product of the Year category of the Stationery Awards 2024.
The news was announced at a ceremony held during the London Stationery Show, which took place at the Business Design Centre in London on May 14 and May 15.
EUGY scooped the prize in a hotly contested category for its 3D Model Kit. The eco-friendly EUGY brand continues to grow exponentially both in terms of product ranges and industry recognition.
“We are passionate about the EUGY brand and knew it was something uniquely special when we introduced it back in 2019″
Brainstorm UK account manager Leanne Perry
Brainstorm UK account manager Leanne Perry said: “We are passionate about the EUGY brand and knew it was something uniquely special when we introduced it back in 2019. To have the range recognised in a completely new sector for us, amongst such well-respected brands, is really fantastic – and we are delighted for the brilliant creators Dodoland too.”
The EUGY range features more than 80 models and is added to in phases throughout the year, so retailers and fans can refresh their collections. With new models including Ankylo, Pangolin and Walrus to name a few, there’s never been a better time for retailers to jump on the craze.
In addition to bespoke POS, Brainstorm has driven the success of EUGY with in-store event packs that allow children to get hands-on with the product. PR and influencer outreach has also driven brand awareness, and Brainstorm will continue to support EUGY with 360 marketing campaign.
