The Say it with Songs concept was dreamt up in lockdown by Say it with Songs founder (and former music manager) Ellie Fitzgerald as a concept to connect people through music. It is billed as the first ever greeting card range that combines the sentiment of a greeting card with the power of a song, making it instantly available to listen to, thanks to streamable technology. Recipients simply hold their smartphone cameras over the QR code that is incorporated into the design, and the song streams through Spotify, YouTube or Amazon Music.
The instantly recognisable best-loved hits form the foundation of a new extensive line of commercial gifts that has been developed with Widdop and Co. and Say it with Songs. The ‘Greatest Hits’ collections are built around exciting new gift offerings for all occasions including Father’s Day and other key events in 2024/25.
“We couldn’t be more excited to have this unique and innovative brand in our range. Ellie has created something exceptional with Say it with Songs”
Widdop and Co CEO Stephen Illingworth
Widdop and Co. will take over full distribution of the popular Say it with Songs greeting cards. Ellie will stay at the creative helm for the collaboration, and will continue to develop the range, bringing the dance floor to the shop floor.
Widdop and Co. CEO Stephen Illingworth said: “We couldn’t be more excited to have this unique and innovative brand in our range. Ellie has created something exceptional with Say it with Songs. Having sought to develop a collection of greeting cards for a long time, it’s exciting to start our greeting card journey with this brilliant and unique range. Greeting cards remain the most popular gift and we look forward to bringing our fantastic service to this wonderful sector.”
Ellie commented: “Everyone has a song that takes them back to a time, person, or moment in seconds – and that’s exactly why Say it with Songs was created. The range has grown extensively over the past four years, making it a firm favourite in both large and independent retailers. It’s a new modern way of cheering people up and expressing emotions through heartfelt words and music.”
Widdop and Co. and Say it with Songs will be exhibiting together at PG Live on stands 227 and 229. To find out more about this exciting launch, contact sales@widdop.co.uk or call 0161 688 1200.
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