Visitor registration is open for Brand Licensing Europe (BLE) 2024, as the show prepares to celebrate its 25th anniversary.
European brand licensing professionals including retailers, manufacturers, brand owners, agents, service providers, marketers, and designers are invited to secure their free pass to the event at https://utm.io/ugO2o
Billed as Europe’s leading event for licensing, brand extension and collaborations, BLE takes place slightly earlier this year, from September 24 to September 26 at ExCeL in London.
A total of 176 exhibitors are now confirmed, including 14 first-timers: London Zoo, The Royal Pavilion at Brighton, 24h Le Mans, The British Museum, Animaj, El Ocho, Two Daughters Entertainment, Cardio Bunny, Merchantwise Group, Middle Mouse, Marubeni International, Chocolate Rain, Dongguan Jiahong Commodity Manufacturing, and Unicast.
“This is a huge year for BLE. We’re celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century”
BLE event director Ella Haynes
Returning exhibitors include Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion, Bandai Namco, Mercis BV (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, and Yale University.
BLE event director Ella Haynes said: “This is a huge year for BLE. We’re celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century.
“It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.
“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28% increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as THE European brand licensing event.”
Attending retailers in 2023 included buyers from Zara, Amazon, Benetton, The Entertainer, ASOS, C&A, H&M, Calzedonia, Carrefour, FatFace, Galeries Lafayette, Harrods, Aldi, Decathlon, Diechmann, Next, El Corte Ingles, Forbidden Planet, Frasers Group, Primark, Poundland, Accessorize, Marks & Spencer, Matalan, Card Factory, Hamleys, Claire’s Accessories, HMV, Iceland, John Lewis & Partners, Legends, Lidl, Lipsy, Asda, and Selfridges.
More than 5,100 meetings were pre-arranged in the show’s Event Platform (a 17% increase on 2022), and thousands more took place onsite.
Visitors can register for a free ticket now
