Best Kept Secrets is in a jubilant mood after achieving great recognition from the Gift of the Year Awards 2024 for its home fragrance offering
Stand: A-A16
Secrets is celebrating a triumphant year in the home fragrance sector, after the brand secured prestigious accolades at the Gift of the Year Awards 2024, organised by The Giftware Association
The brand not only clinched the top spot in the Home Fragrance category with its Just Because Three Lite Boxes, but the Just Because collection was a finalist in both the coveted My Gift of All Time category and the Under £15 category. In addition, Best Kept Secrets’ Our Fragrant World collection was a finalist in the Ethical and Sustainable Gift category.
This recognition underscores the company’s commitment to continuous product development and innovation. Managing director Vanessa Curry says: “Winning the Home Fragrance category of the Gift of the Year Awards 2024 for our Just Because Three Lite Boxes is truly an honour. It validates our dedication to crafting products that combine quality, affordability and sustainability, which is at the core of everything we do.”
The past year has been monumental for Best Kept Secrets, marked by a doubling in retail sales and the successful launch of the Luminescence Collection. This range features luxurious, new vessel designs and will be showcased at Home & Gift alongside the launch of five captivating new fragrances: Marshmallow and Green Pistachio, Sugared Violets and Vanilla, Soft Linen and Eucalyptus, Madagascan Vanilla and Salted Caramel, and Something Rouge.
Vanessa adds: “Our goal is to offer exceptional home fragrance experiences at a price point that’s accessible to all. We’re committed to sustainability, using eco-conscious materials and ethical production practices in every product we create.”
The Just Because collection continues to be a standout, and is now personalised with customer-selected sentiments, enhancing its appeal as thoughtful gifts. The brand will also be launching Just Because wax melt cards.
She notes: “They encapsulate everything our brand stands for: joy, personalisation, and affordability. With options for eight large or 16 smaller wax melts cubes across all Just Because range titles, we think they will be a huge hit with retailers.” In fact, the whole Best Kept Secrets range exemplifies the brand’s dedication to affordability without compromising on quality or sustainability.
With a robust retail strategy and a customer-centric approach, Best Kept Secrets continues to set benchmarks in the home fragrance market. As Vanessa sums up: “This year has been incredible for us, and we’re grateful for the industry recognition and the loyalty of our customers. We look forward to continuing to innovate and bring joy into homes across the UK.”
For retailers seeking products that combine elegance, sustainability, and affordability, visit Best Kept Secrets’ stand to discover how its award-winning products can elevate your retail offering and delight your customers.
Call: 01670 512222
Email: sales@bestkeptsecrets.co.uk
Visit: www.bestkeptsecrets.co.uk
