In a thrilling conclusion to this year’s Gift of the Year Awards, Fox Under The Moon, led by Stacey McNeill, has once again captured the hearts of the public, securing the prestigious award for the second consecutive year with her One Step at a Time greeting cards range.
For the first time, The Giftware Association has also recognised the next two brands in line. Congratulations to Beevive and Little Dog Laughed for their outstanding contributions and achievements.
Stacey McNeill’s brand has consistently demonstrated a deep connection with its audience, driven by engaging social media interactions and heartfelt, shareable artwork and messages.
“I can’t believe we have been fortunate enough to win The People’s Choice Awards two years running,” she said. “Winning the Gift of the Year People’s Choice Award in 2023 really put us on the map. It was the jumping-off point for us being noticed and taken more seriously in the trade world. This award reflects the personal connection I have with our customers, and it’s been an incredible 12 months for us.”
Speaking at the Harrogate Home & Gift show, Sarah Ward, CEO of The Giftware Association, highlighted the significance of The People’s Choice Award, noting the record-breaking public engagement with more than 8,000 votes cast. She emphasised the importance of the bond between brands and their consumers, particularly in today’s challenging economic climate.
“This award is a testament to the power of connection between brands and consumers,” Sarah said. “The dedication of our shortlisted companies to their products and customers has been truly inspiring, showcasing the ingenuity and resilience that define our industry.”
She also addressed the evolving trends in the giftware and retail sectors, noting the growing emphasis on personalisation, sustainability, and the integration of technology in retail experiences. She reiterated The Giftware Association’s commitment to supporting its members in navigating these trends and fostering industry growth.
The Giftware Association has also announced the official launch of Gift of the Year 2025. With more than 70 judges already signed up, the upcoming competition promises even greater opportunities for brands to gain recognition and showcase their products.
For more information and to enter the Gift of the Year Awards 2025, head to www.giftoftheyear.co.uk.