To kick-off the launch of its Kawaii Kuties soft and squishy plush collection, Posh Paws is running a heavyweight influencer and social media marketing campaign from now and throughout September, to create a lot of buzz for the brand with fun, engaging content.
Partnering with popular teen and family influencers including Rhia, Jake Sweet, Connor Kern, Family Fizz, and AliyahxElia, Kawaii Kuties will be promoted across TikTok and Instagram to millions of users, bringing the brand to life and reaching tween, teen, and adult audiences.
To support this high-profile influencer activity, Posh Paws will be running Instagram, TikTok and Facebook adverts to increase the reach of the digital marketing campaign, to put Kawaii Kuties at the forefront of social media platforms and establish the brand as the must-have plush for summer.
“We’re really excited to be launching this summer marketing campaign for our IP, Kawaii Kuties, and can’t wait to see how consumers react and engage with our plush across the leading social media platforms”
Posh Paws brand and marketing director Lauren Shipman said: “We’re really excited to be launching this summer marketing campaign for our IP, Kawaii Kuties, and can’t wait to see how consumers react and engage with our plush across the leading social media platforms. We’ve teamed up with excellent content creators who are perfect for the brand and have really brought it to life. With the growing popularity of Kawaii products, we’ve seen significant consumer sales with those that have already launched the Kawaii product in-store, and we have plenty of new and exciting developments coming through for A/W24 and beyond.”
In the Kawaii Kuties Series 1 plush assortment, you can pick up the adorable Suki the Lucky Cat, Yukio the Shibu Inu Dog, Emiko the Panda, Patto the Penguin, and Kaida the Dinosaur plushies.
The Kawaii Kuties Series 2 plush assortment features the popular and trending Kai the Axolotl, as well as Mika the Tanuki Dog, Luna the Unicorn, Sakura the Sloth, Kibou the Hamster, and Hagu the Bear. All these plush animals come in 9.5in sizes, and each have their own unique names and personalities, to encourage collectability and bring them to life for fans.
All 12 of the Series 1 and 2 Kawaii Kuties animals are available as soft and squishy plush bag clips that kids and fans of all things Kawaii will love. The bag clips measure 4.5in and are available to order in branded CDUs and clip strips.
Posh Paws has also developed a range of Sushi Kuties and Fruity Kuties plush gifts, which combine the cutest Kawaii animals with popular foodie costumes. What makes these Sushi and Fruity Kuties even more fun is that you can remove the animals from their foodie costumes and mix ‘n’ match them with other plush animals in these ranges, building on their collectability.
Posh Paws will be developing more Kawaii Kuties plush to grow this collection of trending gifts that are perfect for all ages.