Exciting new introductions to the Warmies range promise to enchant both retailers and consumers
Warmies is a leading brand of warmable plush and wellbeing products that has evolved into a household name across the US, where it’s renowned for the intense love that consumers feel for their Warmies.
This is now being replicated in the UK and Europe, as demand soars and US sales trends are mirrored across the Atlantic. Multiple high-profile awards and citations in prestigious gift lists, such as American TV host Oprah Winfrey’s ‘Oprah’s Favourite Things’, reflect the innovative and saleable nature of Warmies products.
The more recent reimagining of the brand to include the ‘Feel The Love’ tagline was fuelled by more than 150,000 five-star reviews, where customers express their deep affection and attachment to their Warmies. An exponential increase in active trade accounts and extensive penetration into top-tier retail has resulted in huge growth over the past five years..
Warmies Microwarmable plush and wellbeing products are more than just desirable, adorable, and luxurious – they provide genuine comfort and wellness benefits. Scented with dried lavender flowers sourced from a carefully selected farm in Provence, these products enhance the sensory experience, promoting relaxation and calm.
Similar to the effects of a weighted blanket, the reassuring weight of the natural grains used in every Warmies offers a soothing and grounding sensation, helping to relieve symptoms of stress, aches, and pains. They also aid sleep by creating a tranquil environment: perfect for a peaceful night’s rest.
A distinguishing factor for Warmies is an unwavering commitment to quality and safety. Every product undergoes rigorous testing procedures and adheres to strict safety regulations, ensuring it meets the highest standards and maintains the company’s unblemished safety record. With more than 25 years of experience, Warmies combines expertise with a dedicated team to consistently deliver products that exceed expectations.
The company’s success can be attributed to its ability to stay ahead of trends and continually introduce new and improved products. By closely monitoring market trends and regularly connecting with both the industry and consumers, Warmies’ creative team ensures that designs resonate with its audience. This dedication to innovation keeps Warmies’ product line fresh and exciting, appealing to both loyal and new customers year after year.
Licensed to thrill
Following the great reception to the Bagpuss Warmie in 2023, new licensing deals have been agreed with Paramount, Peanuts, and the four-times Academy Award-winning animation studio Aardman, with more deals in the pipeline. This will see instantly recognisable and desirable characters such as SpongeBob, Snoopy, and many more transformed into Warmies.
Where did Warmies come from?
Warmies, originally known as Intelex, began its journey in 1995 when founder Philip Gannon transitioned from a successful fashion wholesale business in London. Warmies was inspired by the idea that grain could be safely heated in a microwave time and time again to provide a natural source of comfort and wellbeing.
From humble beginnings in a garage with a single sewing machine and filling table, Philip paired his passion for textiles with warmable grain to create the Hot-Pak. This long microwavable pack, designed to fit around the neck, provides soothing warmth and relaxation. With a hint of French lavender for an added calming scent, the Hot-Pak quickly gained popularity, becoming a trusted brand in the industry.
The initial success of Hot-Paks was followed by the invention of the Beddy-Bear, billed as the world’s first microwavable plush, which became an instant sensation with consumers. Hot on the heels of Beddy-Bear came Slippies, described as the world’s first fully warmable slippers.
For 2024/25, Warmies is introducing an array of new product developments to expand its plush range. Words can’t do justice to these new additions, but here’s a glimpse to whet your appetite to see them for real:
Adorable animals
The Warmies team is all aflutter about their brand-new bird range. Featuring parrots, flamingos and many more, it offers vibrant and playful options that will have wide appeal. Additionally, the aquatic range with an axolotl and crab brings a touch of marine magic to the collection.
Funky food
Bang on trend, the food range features choices to suit every taste. From the quirky lemon to the adorable avocado, perfect pink donut, and cheeky grilled cheese, these fun and imaginative products are sure to be a hit.
Hello, Halloween!
As the spooky season approaches, Warmies has crafted a Halloween range that includes seasonal classics such as a pumpkin, skeleton, ghost and more. These cute products are perfect for adding a touch of warmth and whimsy to the occasion, as consumers seek unique and cosy ways to celebrate.
Happier holidays
For Yuletide, Warmies introduces the Christmas Gnome, Christmas Pudding and many other festive friends to unwrap. These charming additions are designed to bring cheer and comfort, making them perfect gifts for the festive season. Their delightful designs and soothing warmth make them ideal for spreading joy during the winter months.
Join the Warmies family
Retailers and gift buyers, now’s the time to bring Warmies into your stores and your hearts. With its new product developments and commitment to quality and safety, Warmies is the perfect choice for fun, comforting gifts that everyone will love all year round. Don’t miss out on the chance to offer your customers the love, warmth, and joy that only Warmies can provide.
Autumn Fair Stand: 6L32-M33
Call: 01933 679 777
Email: sales@warmies.co.uk
Visit: www.warmies.co.uk