Mad Beauty, the award-winning brand known for its bath, body, and cosmetics products, is thrilled to announce its expansion into a brand-new category: pet grooming.
The company says: ‘We’ve always been passionate about enhancing everyday routines with a touch of fun and flair. As pet owners ourselves, we’ve experienced firsthand the joy and love that pets bring into our lives. During the pandemic, we noticed a surge in pet ownership, accompanied by a growing demand for high-quality, fun, and practical pet products. This sparked the idea: why not extend our expertise and creativity to the pet care market?’
“We knew Mad Beauty’s touch of magic would be the perfect addition to the pet care aisle. It’s about offering products that are effective and fun, just like our bath and body ranges”
Director Trevor Cash commented: “We’re not just adding a new product line; we’re bringing the same enthusiasm and creativity that have always set us apart into a whole new sector. Pet owners are looking for products that blend practicality with a bit of fun, and that’s exactly what we aim to deliver.”
Creative Director Julia Cah added: “We knew Mad Beauty’s touch of magic would be the perfect addition to the pet care aisle. It’s about offering products that are effective and fun, just like our bath and body ranges, but tailored for our furry companions.”
The Mad Pets product range comprises: For The Love Of Clean Dog Shampoo & Conditioner Duo, Tail Waggin’ Wash Dog Shampoo, Groomin’ Wonderful Dog Conditioner, Who’s Adorable! Dog Slicker Brush, Poop-Doggy Dog Poop Bag Holder, Give The Dog A Bone Gift Set Tin,Time for Paws Paw Balm, Nip-Knacks Catnip Filled Toys, and Snapcat Photo Booth Props.
This starter range is just the beginning. Looking ahead to 2025 which is Mad Beauty’s 25th anniversary, there are big plans for Mad Pets. “We’re bringing even more innovative designs, playful mouldings, and those ‘ooh and ahh’ products to celebrate our milestone anniversary. Get ready for some serious pet pampering with a Mad twist!” said Julia.
