The UK’s largest independent toy business The Entertainer, and card and gifting platform Moonpig, have unveiled a new partnership which will see a curated selection of both The Entertainer & Early Learning Centre products available to buy alongside Moonpig’s range of personalised cards.
Moonpig customers can now shop up to 200 new products from The Entertainer & Early Learning Centre, including brands such as Paw Patrol, Barbie and Squishmallows. Both ranges have been designed to allow customers to seamlessly create the most personal card and gift combinations for babies and children across every occasion including birthdays and new baby celebrations.
The collection has been designed to reinforce Moonpig’s brand strategy of offering a gifting range composed of established and highly respected brands that customers love and trust to suit every budget.
Andrew Murphy OBE, group chief executive officer of The Entertainer, commented: “We’re incredibly excited to be launching this all-new collaboration with Moonpig, the UK’s go-to website for memorable and meaningful gifting.
“The Entertainer’s ‘Toy Box – Total Retail Solution’ provides retailers with a choice of bespoke sourcing, ranging, wholesale or retail execution of their toy proposition – leaving them to run as much or as little of the end-to-end process and inventory management as they wish. Our partnership with Moonpig is testament to the versatility, as well as the attractiveness, of this offer. We can’t wait to launch on Moonpig, and welcome them as a ‘Toy Box’ partner alongside Matalan, M&S, Tesco and a host of other retailers across the globe.”
To ensure customers can shop the new collections with ease, Moonpig has designed intelligent prompts which use customer data to make personalised gifting suggestions suited to both the occasion and recipient.
Moonpig general manager UK David Rimmer added: “We are delighted to welcome two amazing brands to our gifting portfolio, which has not only helped expand our baby & children’s gifting ranges, but also reinforces our commitment to only having the best brands on site as part of our ongoing trusted brand strategy.
“Our aim is to always provide customers with the opportunity to create the most personalised card and gift combinations, and we are confident that this new collection will strengthen that commitment and ambition to become the go-to place for all of your gifting needs.
“We look forward to developing this relationship with both The Entertainer & Early Learning Centre and continue to expand these ranges with products our consumers love for every gifting occasion.”
The two new ranges of best-selling toys from The Entertainer & Early Learning Centre range in price from £12 to £35, featuring a mixture of soft toy characters from popular children’s books and shows, including The Gruffalo & Peter Rabbit, as well as sets from Hot Wheels, Bluey, Peppa Pig and Playmobil.
For more information and to discover the new ranges on Moonpig, visit The Entertainer here & Early Learning Centre here.
