Gifts Today diarist Jo Williams, owner/director of award-winning gift shop Joco in Nuneaton, has written a book on the subject of gift-giving.
Jo said: “In late 2023 I attended a 12-week course on how to design, create and publish my own planning journal. ‘My secret to being a Gift Giving Genius’ brings together ideas gleaned from my many years of experience in the gift industry. Presented in a month-by-month format, you can record significant information about special occasions, enter reminders, and keep notes on each person you have given a gift to, using the prompts provided to log details such as their likes and dislikes, interests, favourite animals, colours, etc.
“Book sales are going well and I’ve sold out of hard copies in the shop and I’m awaiting a new delivery. Sales on Amazon are steady, and I’ve already received some amazing reviews on there of the book”
“You will avoid making the ultimate errors of duplicating a gift or giving the recipient something they can’t use – “Oh, thanks for the bubble bath – but I only have a shower!” By using the guided tracker, you can build a comprehensive, personalised gifting journal to look back on in future years. And the beauty of this book is that it can be sold in shops, and retailers can pop their website details inside, giving the owner a great place to shop time and time again.
“Book sales are going well and I’ve sold out of hard copies in the shop and I’m awaiting a new delivery. Sales on Amazon are steady, and I’ve already received some amazing reviews on there of the book from people who have purchased it. I’m working on marketing the book on social media and attending events, and I now have an agent offering the book to other retailers in the Midlands area to sell within their shops.”
Email:jocointeriorsuk@gmail.com
Visit: https://bit.ly/Giftgivinggenius
