Enesco has been working in partnership with Newell since early 2023 as the exclusive distributor of Yankee Candle, WoodWick and Chesapeake Bay to independent retail.
Together, they have launched the Yankee Candle Christmas campaign entitled “Make It More Magical”, reaching out to consumers to boost brand visibility.
“Retailers are invited to be part of the campaign by purchasing Yankee Candles and accessories which include free in-store point of sale material such as roller banners, window stickers, free-standing signage and posters”
The campaign will be live through prime time TV advertising, social media channels, influencers, Out of Home (OOH) advertising and the press.
Enesco trade marketing manager Aylish Ellwood said: “Retailers are invited to be part of the campaign by purchasing Yankee Candles and accessories which include free in-store point of sale material such as roller banners, window stickers, free-standing signage and posters. A quantity of free Yankee Candle tumblers is also part of the offering. The mission is to connect emotionally with the consumer, elevating this nostalgic brand and maximising sales.
“Our stockists – both existing and new – will be offered enticing in-store point of sale material and tumbler candles free of charge with certain packs, to really engage and so convert the consumer. Christmas 2024 is a very exciting time to jump on board with us and Yankee Candle.”