Art licensing and design studio The London Studio has announced a collaboration with Parisian fashion house Olympia Le-Tan for a new range of high-end clutches and designer evening bags. These accessories will feature designs from The London Studio’s new retro-inspired brand called Dreamadelic.
The range will be previewed during Paris Fashion Week, which takes place from January 23 to January 29 2025. The launch into retail is planned for A/W25.
Olympia Le-Tan will be hand-embroidering Dreamadelic designs onto its luxury clutches and evening bags, a process that can take up to 300 hours. The Dreamadelic collection will join the creations that adorn a brand of designer bags often seen on the arms of celebrities including Reece Witherspoon, Emma Watson, Natalie Portman, Miranda Kerr, Kim Kardashian, Katy Perry, Sigourney Weaver, Cardi B, and many others.
“The witty combination of the familiar and the strikingly different that underpins Dreamadelic makes it an ideal addition to our brand reimaginings of art, literature, movies, music and more”
The London Studio’s inspiration for Dreamadelic stems from the current trend for retro 1960s and 1970s psychedelia design, most notably in posters and record cover designs, but it has been given a modern twist. The effect is to bring the dreamlike imagery associated with the innovative and experimental music, culture and art of the two decades together with the flair and wit of the 2020s, producing an artform that is perfect for the design philosophy of the Olympia Le-Tan brand.
Founded by Gregory Bernard and Olympia Le-Tan in 2009, the Olympia Le-Tan brand reimagines literary classics, art pieces, film covers, and other cultural pieces, transforming them into artisanal clutches and accessories. From the original hand embroidery to the Liberty-printed lining, every detail is carefully considered.
Olympia Le-Tan project manager Margot Maffre said: “The witty combination of the familiar and the strikingly different that underpins Dreamadelic makes it an ideal addition to our brand reimaginings of art, literature, movies, music and more. We are expecting a very positive response to this inspired and original design concept.”
The London Studio founder and director Soula Zavacopoulos added: “It’s been a joy seeing the incredible brand Olympia Le-Tan translate our intricate Dreamadelic collection into hand-crafted and hand-embroidered bags, where each stitch takes the place of an artist’s paintbrush, recreating the art as embroidery. Simply exquisite!”
