Hunter Price has revealed an exciting new collaboration ahead of one of the most anticipated film releases of 2024: Universal Pictures’ “Wicked”.
Universal Products & Experiences has partnered with Hunter Price to bring the magical Land of Oz to life through consumer products, inspired by the story of Wicked, which will arrive in UK cinemas on November 22.
“Playing a part in bringing this magical word of Wicked to life, through carefully crafted design and product innovation, has been a dream role for Hunter Price”
Developed to celebrate the launch of the first of two films, Hunter Price’s Wicked collection will include gift items ahead of the holiday season including cosmetic bags, sleep sets, an eye mask, and mugs, available in Tesco from the end of November.
The collaboration continues into 2025, with further ranges across accessories from keyrings to costume jewellery, as well as bags, gift sets, candles, home fragrance, hair accessories, hot water bottles, travel cups and more.
Hunter Price International commercial director Allana Holmes said: “Playing a part in bringing this magical word of Wicked to life, through carefully crafted design and product innovation, has been a dream role for Hunter Price. Our creative team has simply been in its element with this collaboration. Magic, imagination and innovation – it’s what we come to work for every day! The love for this story is phenomenal, coupled with the expected new generation of fans who I’m sure will fall in love with Wicked like we all have.”
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