Spring Fair will launch the Licensing Lab at the next show, which takes place from February 2 to February 5 at NEC Birmingham.
In partnership with Fabacus and Licensing International, the Licensing Lab will offer a dedicated showcase for licensors and licensees to present the latest brands, trends, and innovations within the licensing industry.
A licensor across multiple product categories, Llewelyn-Bowen Design will design the area with its bespoke wallpaper and furnishings. Visitors will discover a stylish and comfortable networking lounge for informal discussions, refreshment breaks, and collaborative meetings.
There will be educational sessions including workshops, panels, and seminars led by industry experts covering licensing trends, legal aspects, marketing strategies, and success stories. Interactive displays will feature engaging demonstrations, product samples, and live product demos.
With 61% of the Spring Fair’s 38,000 visitors expressing interest in licensed products, the Licensing Lab will serve as an industry hub, promoting knowledge sharing and business expansion.
https://www.springfair.com/licensing-lab
