Spring Fair has launched its exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary.
Crafted in collaboration with fragrance expert Quintessence Fragrances and home fragrance expert Sebnini, the scent will debut at the 2025 edition of Spring Fair – bringing a multisensory dimension to the exhibition, which takes place from February 2 to February 5 at NEC Birmingham.
Heritage 75 aims to capture the spirit of Spring Fair, blending tradition and modernity, and reflecting the excitement of the anniversary while symbolising 75 years of heritage.
The fragrance is described as a combination of invigorating top notes (apple, lemon, and bergamot), elegant heart notes (jasmine, tuberose, ancient cedarwood, and cistus), and warm, grounding base notes (amber, and earthy, moss-infused patchouli).
As part of the rising trend of experiential retail, Heritage 75 will elevate key areas of the show, such as the Buyers’ Lounge, Sales Lounge, and Licensing Lab, through scent activations.
The Buyers’ Lounge will also feature a mini high-street, and one of the pop-up shops will be ‘Quintessence Fragrances’, where visitors can meet the Quintessence team of perfumers.
Limited-edition Heritage 75 votive candles and diffusers will be distributed to key buyers and showcased across the event. These products spotlight the growing demand for home fragrances: a category that has become one of Spring Fair’s most sought-after and one of the fastest-growing sectors globally.
