Gift of the Year 2025

The Giftware Association (GA) has revealed the shortlist for the Gift of the Year 2025 Awards. After receiving just over 900 individual entries, a panel of more than 120 judges has reviewed the first round of submissions, to select the very best products in each category.

The shortlisted entries represent the most exciting, unique, and commercially viable products in the industry. The panel have been judging for three weeks, with many reporting that it’s been one of the toughest years yet, as the standard of products has greatly increased with so many great items to choose.

The winners will be revealed at the Gift Awards 2025: a prestigious black-tie ceremony at the Royal Lancaster Hotel in London in May

The shortlisted products now advance to the hotly anticipated live judging round, which takes place during Spring Fair at the NEC in Birmingham, which runs from February 2 to February 5. 

The live round gives judges the opportunity to see, touch, and experience the products in person. The event also provides a platform for shortlisted products to gain visibility among thousands of buyers, retailers, and industry professionals attending the show, alongside the Gift of the Year Pavilion.

The winners will be revealed at the Gift Awards 2025: a prestigious black-tie ceremony at the Royal Lancaster Hotel in London in May. 

GA PR & marketing manager Chris Workman said: “The Gift of the Year competition has always been about celebrating the creativity and passion within our industry. This year’s entries were of an exceptionally high standard, and we’re excited to see the shortlisted products shine in the live judging round. We wish all entrants the best of luck and look forward to honouring their efforts at the Gift Awards in May.”

For the full shortlist and updates on the competition, visit https://www.giftoftheyear.co.uk/

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