Miffy, the delightful bunny loved by children and adults alike for nearly seven decades, is celebrating a major birthday next year – after a lot of successes this year.
The Miffy x Cath Kidston range was recently declared joint silver winner in the best children’s fashion collection category of the Junior Design Awards, hosted by the leading kids’ fashion, decor and shopping publication.
This followed a win for the Miffy x Cath Kidston range in the best licensed giftware, home décor, tableware or housewares category of the 2024 Licensing Awards.
“Rocket Licensing, which manages UK licensing on behalf of brand owner Mercis, has just signed Blueprint Collections, a creator of beautiful and stylish stationery and accessories, to develop a range of Miffy stationery and gifts”
The range sees an artful merging of illustrative worlds that partners Cath Kidston’s painterly florals with Miffy’s beloved graphic joy. The result is a curation of bags and accessories for women and children, along with pyjamas, dresses and homeware.
Rocket Licensing, which manages UK licensing on behalf of brand owner Mercis, has just signed Blueprint Collections, a creator of beautiful and stylish stationery and accessories, to develop a range of Miffy stationery and gifts.
Jewellery and hair accessories specialist The Carat Shop has also joined the licensing programme and will develop a range of Miffy product for launch next year.
A number of other new product launches from existing partners are in progress. These include baby and toddler leggings, socks and tops from Blade & Rose; new babywear from Dennicci; duvet covers and cushions from Dreamtex; phone cases, dressing gowns and pyjamas from Skinnydip; and a recently launched card range from Woodmansterne, all underlining Miffy’s huge consumer appeal.
And activity will ramp up further in 2025 when Miffy celebrates its 70th anniversary. Expect major promotions and wide media coverage for what is surely one of the world’s best-loved brands. More licensing and retail announcements are also in the pipeline for 2025, including at least one big new launch collection in early 2025.