In a new strategic distribution partnership for 2025, gift and toy manufacturer Rainbow Designs will be joining forces with toy company Tikiri Toys to offer its signature line up of organic, non-organic soft toys and natural rubber toys.
For almost 55 years, Rainbow has delivered an extensive range of high-quality licensed toys, and the addition of Tikiri infant toys and nursery essentials further enhances and expands its comprehensive offering.
Tikiri Toys’ products are made in Sri Lanka; Tikiri means ‘precious little one’ in the native Sinhalese language. The toys are handcrafted and made with the finest organic material, making them the ideal match for Rainbow Designs’ high-profile portfolio, while offering a point of difference to the infant ranges already available to Rainbow Designs’ customers.
“We’re thrilled to be partnering with this unique family-grown business and renowned lifestyle brand. The Tikiri Toys brand ethos is to build friends for life with handmade, high-quality products”
Available from Spring 2025 will be the Tikiri My First Safari Collection of organic rubber teethers and comforters, created from the latex of the Hevea tree and cotton materials. These will join an extensive range of Bonikka Soft Dolls created from beautiful fabrics.
Rainbow Designs managing director Anthony Temple said: “We’re thrilled to be partnering with this unique family-grown business and renowned lifestyle brand. The Tikiri Toys brand ethos is to build friends for life with handmade, high-quality products – which not only echoes Rainbow’s core values, but is what our customers have come to expect from us.”
Tikiri Toys managing director Saroj Perera added: “Our toys are crafted to provide a multi-sensory play experience. Collaborating with occupational therapists, we ensure that our designs and materials create a truly unique experience. Our partnership with Rainbow Designs reflects our commitment to making this enriching play experience accessible to more customers across the UK.”
Rainbow Designs will showcase its full 2025 collection, including the new Tikiri Toys collection, at Spring Fair, Toy Fair and Spielwarenmesse.
https://www.rainbowdesigns.co.uk
