The Mr. Men Little Miss brand has joined Rainbow Designs’ licensed portfolio of classic characters.
Created in 1971 by Roger Hargreaves, the Mr. Men and Little Misses have gone from strength to strength, identifying with a multigenerational audience through self-expression, colour, simplicity and humour. Today, there are over 90 iconic characters, each with their own unique personalities.
Rainbow’s new range, that will launch in the summer, includes Mr Tickle, Mr Happy, Mr Bump and Mr Strong, alongside Little Miss Hug, Little Miss Sunshine, Little Miss Princess and Little Miss Chatterbox, in an adorable range of large cuddly cushions, collectable soft toys and plush keychains.
Anthony Temple, managing director of Rainbow Designs, said: “The Mr. Men Little Miss brand is a fantastic addition to our classic licensed character collection. These renowned characters and their stories are adored by families and transcend generations, making them a perfect collectable and gifting opportunity for all ages.
“The first storybook released by Roger Hargreaves in 1971 was Mr. Tickle, and this fun-loving character will form part of our launch collection. This was also the year Rainbow was born, and so we will all be gearing up for a big celebration in 2026!”
Silvia Figini, COO of Sanrio GmbH (EMEA, Oceania, and India) and Mister Men Limited (Worldwide), added: “We’re thrilled to partner with Rainbow Licensing to engage existing fans and to introduce new young readers to the Mr. Men Little Miss’ universe. Thanks to simple illustrations and iconic characters, Mr. Men Little Miss relates to every age, culture, personality and gender. As we like to say in Sanrio: there is a Mr. Men or Little Miss (or two!) inside us all.”
Rainbow Designs will showcase its full 2025 collection, including the new Mr. Men Little Miss range, at Spring Fair, Toy Fair, and Spielwarenmesse.