Home and gifting company Widdop & Co., a fifth-generation family-run business with a 140-year history, is thrilled to announce the launch of its latest product range: Softies: a delightful collection of plush toys and gifts designed to bring joy to children and adults alike.
The new line features charming characters from teddies to turtles, and bunnies to brown foxes. Developed by Widdop & Co. CEO Stephen Illingworth, this heartwarming collection was inspired by the children of the company’s team, including Stephen’s own kids.
Stephen said: “This range is close to my heart. The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team’s children and my own family. It’s a celebration of the creativity and innocence that kids bring into our lives.”
Stephen, alongside his brother and Widdop & Co. managing director Dan, have both worked tirelessly to expand the company’s portfolio of gifts to now include plush and soft toys, while staying true to the firm’s heritage.
As a family business, we’ve always been about creating products that capture connection and warmth
Dan commented: “As a family business, we’ve always been about creating products that capture connection and warmth. The Softies range perfectly embodies that spirit. These toys are not just adorable – they’re designed to be cherished companions for years to come.”
Designed with exceptional craftsmanship and universal appeal, each toy is made from soft-touch, high-quality fabrics that are safe for all ages. Featuring a wide variety of timeless character designs and cuddly animals, Softies caters to a broad customer base, from children to adults seeking comfort in plush toys and gifts – a trend gaining momentum in today’s market. The collection also taps into the growing demand for collectable characters, offering a playful and comforting range that resonates with all ages.
Each character is presented in a gift box designed to resemble a charming house, complete with white detailing and branded elements that enhance the gift-giving experience.
With competitive pricing, excellent quality, and reliable supply, Softies is the ideal partner for gift shops, toy stores, and boutiques aiming to enhance their product offerings.
Available to trade customers, this collection is poised to deliver consistent retail success, combining customer appeal with strong business value for retailers nationwide.
The launch of Softies marks another milestone in Widdop & Co.’s history. From its humble beginnings 140 years ago, to becoming a worldwide supplier in interiors and gifting, the company remains committed to innovation while honouring its legacy.
“We’re incredibly proud of our heritage,” added Stephen. “But what excites us most is how we continue to evolve while staying true to our values.”
The Softies collection is now available for trade customers to order at www.widdop.co.uk/shop-by-brand/softies.
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