The Fragrance House has great plans for growth for 2025. Now with six brands under one roof, the offering for retailers is phenomenal – and this will continue to grow into the year ahead.
The company’s vision is to create a variety of home fragrance and bath and body ranges with one supply chain – keeping things simple for retailers. Its point of difference is owning the complete supply chain. From the growing of the many fragrances, harvesting and blending to create the stunning products and production – The Fragrance House has total control. This in turn ensures that the quality of the fragrances is premium while keeping the price points competitive.
For Spring Fair, The Fragrance House has streamlined the collections with the best-selling products while creating a compact FSDU (Free Standing Display Unit) for four of the key brands including Waxkind, Betty Hula, Wellness and Fragrant Life. All the FSDUs are visually impactful, while maximising valuable floorspace for retailers. Each takes just over 2sq ft of floorspace and holds £2,600 retail value of stock, estimated to generate an average of £10K return per annum.
“Investment in the business is key for The Fragrance House this year, with a move to an additional production facility in Hertfordshire”
Investment in the business is key for The Fragrance House this year, with a move to an additional production facility in Hertfordshire. The new premises gives a further 10,000sq m – allowing for further growth. Plus, it provides space for additional team members and a planned showroom.
The team behind The Fragrance House’s growth is spearheaded by CEO David Brown, with key industry figures joining who bring a host of expertise. Richard Wood joins as business unit director for the B2B business, heading up the now 13-strong team of agents across the UK and Ireland to drive sales.
Plus, each brand now under The Fragrance House name has had a brand refresh. This overview was led by Winnie Wong, who has joined as brand design manager, and changes can be seen as the new production of each collection and FSDUs runs through to sales. Lisa Robinson has also joined to look at the brand communication strategy and deliver all The Fragrance House news through a B2B PR programme.
With the key infrastructure now in place, the three to five year growth strategy is now in full swing. News will soon be announced of more acquisitions, further strengthening The Fragrance House offering. Watch this space!
The stand at Spring Fair will see big changes. Each brand will be represented with the new streamlined offering, FSDUs in all their glory, and some new CDUs too – again, making things as easy as possible for retailers. Each brand has new fragrance launches, along with some limited editions for Waxkind, plus gift sets for Betty Hula, and promotional offers across the ranges.
See The Fragrance House in Hall 4 on Stand D41, where you can meet the agents and the new team.
Call: 01727 836454 l Email: enquiries@tfhltd.co.uk l Visit: www.tfhltd.co.uk