Whiz Kid Games, the company that designs games to entertain and educate, is stepping into the world of UK sales. The firm, which created the Go Genius brand, originally focused on a distributor-led model for its route to market. But for 2025, this is set to change.
Whiz Kid Games founder – and former managing director of The Lagoon Group – Heather Watherston said: “We’re delighted to announce that this year we will no longer be using distributors in the UK. We will be selling direct to customers ourselves. We will continue to use distributors and licensees outside the UK, but we thought: who better to tell the Go Genius story in our home market than the people who created the brand and develop the games?”
“We’re delighted to announce that this year we will no longer be using distributors in the UK. We will be selling direct to customers ourselves”
The company has lots of new lines for 2025, including a range of fun animal card games for preschoolers, more Go Genius board games, and some matching pairs games.
For Junior Go Genius, children aged three-plus score points for answering multiple choice questions about the animals correctly while looking out for the bonus SLAM cards, which they can win by slamming their hands on the cards and shouting out animal noises! As well as teaching children about farm, african and ocean animals, these games help improve their observation, concentration and communication skills.
Among the new board games are Go Genius IQ and Go Genius Lateral Thinking. Both require children to get from start to finish by answering questions correctly. IQ calls for kids to think logically and use reason to get questions right, while Lateral Thinking needs them to throw logic to the wind and think laterally. Winners get to put a genius stamp (provided) in their Go Genius passports (also provided for children to personalise).
Call: 07876 033648 l Email: heather@whizkidgames.co.uk l Visit: www.whizkidgames.co.uk