Hall 5, Stand H20-J21
Keel Toys is bringing enchantment and innovation to life with its 2025 range, and can’t wait to share it with you. Known for pushing the boundaries of design and sustainability, it claims to be leading the way with Keeleco: a collection made from 100% recycled materials.
The company’s mission is simple: to create products that are not only soft and beautiful but also kind to our planet. Each Keeleco toy is crafted from 100% recycled polyester derived from plastic waste, giving it a second life and reducing energy consumption. For instance, 10 recycled water bottles (500ml) can produce enough fibre for an 18cm toy! From FSC-certified hangtags to recycled shipping cartons sealed with paper tape, every detail reflects its commitment to a greener future.
Since launching Keeleco five years ago, Keel Toys has recycled over half a billion water bottles (as of 2024 stock production). With more than 500 products in the range, it’s just getting started. And at Spring Fair, you’re invited to preview and pre-order more than 100 brand-new items, including expanded Christmas and Halloween collections.
The reimagined seasonal ranges feature luxuriously soft eco-friendly fabrics, and the festive reindeers, penguins, and huskies are irresistible. Add whimsical charm to your shelves with a plush Yule Log and Christmas cake, or bring some spooky fun with Halloween bats, spiders, skeletons, and pumpkins. But don’t wait: pre-order now, as these magical collections are always in high demand!
Keel Toys is also thrilled to unveil what it believes to be the most comprehensive collection of bag charms on the market. From Keeleco Sealife and Wildlife to Jungle Cats and Farm Animals, these mini masterpieces include a premium metal clip and exclusive Keel Toys logo spinner. Paired with a specially designed display spinner stand, these charms will steal the spotlight in any store.
And for something deliciously different, meet Snackies: a quirky range of food-themed characters like Franco Fries and Pablo Pizza. Made from an exclusive tousled recycled fabric, these collectables also come in Love Bites versions with slogans such as ‘Love You a Latte’ on Carlos Coffee.
Building on the success of Plant Bobballs, there are the adorable Flower Bobballs: a daisy, sunflower, tulips, and bluebells, which are perfect for year-round gifting. Meanwhile, the new Puppy Love collection showcases standing and sitting pups complete with collars and leads – all crafted from recycled fabrics.
Sustainability is at the heart of everything Keel Toys does. From installing over 300 solar panels and transitioning to electric vehicles at its headquarters in the Kent town of Ashford, to supporting its manufacturing partners in adopting solar power and heat recovery systems, it aims to set the standard for eco-conscious business practices.
Don’t miss the chance to see these products up close. Stop by the Keel Toys stand at Spring Fair to experience the perfect blend of sustainability, innovation, and huggability.
Call: 01233 506363
Email: sales@keeltoys.com
Visit: www.keeltoys.com
