Gifts Today’s annual Home Fragrance Supplement is packed with pages of hot products and news and views focused on this diverse and dynamic gift sector.
OUR FRONT COVER STAR: is the award-winning home fragrance brand Best Kept Secrets, which is expanding its best-selling Just Because Collection and unveiling exciting innovations
IN OUR TRADE TALK SECTION: top executives at leading home fragrance suppliers give their insights and experiences, and predict what’s hot and what’s next for this ever-evolving category
IN OUR SHOP TALK SECTION: independent gift retailers share their home fragrance stories, from standout successes to new arrivals, and offer some sage advice for buyers considering entering the scent space
IN OUR COMPANY PROFILE SECTION: we find out more about Inis – Fragrances of Ireland, Manor House Home Fragrance, Stoneglow, Candlelight, Heaven Scent, Enesco, Lesser & Pavey, CAHM, and Cereria Mollá 1899
IN OUR RETAIL INTERVIEW SECTION: we talk to Rebecca Gilligan, home and gift buyer of Elphicks department store in the Surrey town of Farnham, who explains why home fragrance ranges have been a real success for the business; and Mairita Osipova, buyer and visual merchandiser of Wallace’s Homevalue & Garden Centre based near Wexford in Ireland, who tells us that home fragrance is a core category for her, and reveals her favourite suppliers from the Emerald Isle and overseas
PLUS: there’s must-read opinions from our columnists Sara Allbright, the former John Lewis home fragrance buyer – now a director and co-founder of Retail100 Consulting – who describes why home fragrance is definitely worth considering as part of your product mix, if it’s not already; and Stephen Spencer, the founder and Ambience Director of retail consultancy Stephen Spencer + Associates, who discusses how scent can boost in-store sales
