The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The Show takes place from May 20 to May 24 at Royal Hospital Chelsea in London.
The exclusive RHS-licensed collection offers a range of limited-edition memorabilia that celebrates all things RHS Chelsea Flower Show. This year’s range has been expanded to celebrate the official partnership and includes a mug (in standard and large sizes), a small tray, a cotton tea towel, a signed print, and a cotton tote bag.
The 2025 design draws inspiration from company founder Sophie Allport’s love of English cottage gardens. Bursting with florals, including alliums, sweet peas, foxgloves, and bearded irises, it features a vegetable patch, a greenhouse brimming with homegrown goodness, and a shepherd’s hut as its centrepiece.
“We’re delighted to be partnering with the UK’s leading gardening charity for this exclusive collection – especially in the year that sees the unveiling of the RHS and BBC Radio 2 Dog Garden”
Adding a playful touch are Sophie’s illustrations of a Jack Russell, a Golden Retriever and a Yorkshire Terrier – a nod to this year’s much-anticipated RHS and BBC Radio 2 Dog Garden. This dog-friendly space is the first garden at RHS Chelsea Flower Show to be designed by BBC Gardeners’ World presenter Monty Don.
The 2025 edition will include the RHS logo on packaging and swing tags as well as the words ‘RHS Chelsea Flower Show 2025’ on all products.
Since 2010, the RHS Chelsea Flower Show has played a significant role in the Sophie Allport narrative. Each year, Sophie Allport unveils a highly sought-after collection to commemorate this world-famous event, which attracts 168,000 visitors from across the globe. Millions more follow the show on television and online.
The Sophie Allport RHS Chelsea Flower Show collection will be available to purchase at the Sophie Allport stand during the show and online at www.sophieallport.com.
Sophie says: “We’re delighted to be partnering with the UK’s leading gardening charity for this exclusive collection – especially in the year that sees the unveiling of the RHS and BBC Radio 2 Dog Garden. As a dog-lover and RHS supporter, this might just be my favourite RHS Chelsea Flower Show collection yet!”
RHS Licensing manager Cathy Snow adds: “Sophie Allport is rightly admired for her skill in developing designs that draw on classic British heritage with taste, style and humour, and this collection is a truly inspired example of that skill. The new Sophie Allport RHS Chelsea Flower Show 2025 collection brings the joy and abundance of gardening, and the fun of gardening with help from your furry friends, into the home. It will appeal to gardeners, dog lovers and nature lovers – and in fact anyone who appreciates items that combine usefulness with attractive and original design.”