Over 40% of UK shoppers have reported that they intend to spend more on Easter this year, leading to a projected total expenditure of £2.3 billion, according to new research from GlobalData.
The data analytics company’s UK Easter Intentions report reveals that food & drink and gifting are expected to dominate spending, accounting for over 70% of shoppers’ Easter budgets. Intentions to purchase gifts, cards, giftwrap and other seasonal items have also risen compared with last year.
“This creates an opportunity for retailers to offer products that not only enhance the Easter experience, but also provide value for money”
A total of 37% of consumers with children said they “plan to do more Easter-related activities this year” – an 8% increase on 2024. This enthusiasm of parents to seek out activity-based products to mark the occasion is expected to boost spending ahead of the event.
GlobalData associate retail analyst Aliyah Siddika said: “While parents are eager to celebrate Easter with their families, they are also feeling the financial pinch and will be more selective about their spending. This creates an opportunity for retailers to offer products that not only enhance the Easter experience, but also provide value for money.”
GlobalData suggests retailers focus on Easter products that emphasise family time, such as DIY Easter craft kits, baking kits, and at-home Easter egg hunts to encourage spending from parents of young children.
Aliyah added: “The later date of Easter this year presents an extended opportunity for retailers to build momentum for the occasion. To keep shoppers engaged, retailers should reserve limited-time discounts and bundle deals for the week of Easter. Hosting Easter-themed events, such as in-store egg hunts, crafting workshops, or cooking demonstrations closer to the occasion will also help to attract families and encourage impulse purchases.”
PHOTO: iStock | MillefloreImages
