Games, puzzles and gift specialist University Games – home of Lagoon and The Learning Journey – has welcomed Adrian Noyce to the team in the role of area sales manager for the Midlands and North.
Adrian has more than 20 years of toy trade experience, with over a decade spent at Manhattan Toys and the last nine years at Juratoys UK. A keen gamer in his spare time, Adrian is excited to be joining the team and for the exciting opportunity ahead.
“We have a fantastically strong catalogue of product available for 2025, and Adrian’s extensive knowledge and experience in the toy sector is highly valuable”
He said: “I’ve found everyone amazingly supportive and friendly and I’m looking forward to meeting both new and existing customers in my new role, especially during this prestigious 40th anniversary year of University Games.”
Adrian joined the whole team at University Games’ headquarters in Royston for its Q1 sales meeting last week. The team spent time reviewing the promising early performance of its new 2025 lines. Highlights included the National Geographic STEAM How Things Work range, Birthday in Box gift series, and the fun, finger-nibbling Easy Cheesy! Capping off the meeting, the team enjoyed a round of the classic TV game show favourite, Bullseye, bringing the whole company together in a celebration of teamwork and fun.
Mark Jones, sales director for University Games and Lagoon, is delighted to have Adrian on board. He commented: “We have a fantastically strong catalogue of product available for 2025, and Adrian’s extensive knowledge and experience in the toy sector is highly valuable, and will bring even greater strength and depth to our already successful University Games’ sales team in this milestone year of the global business.”
University Games and Lagoon’s combined catalogue offers over 700 games, puzzles and gifts for the whole family, from preschool to adult, including the 50-strong Learning Journey range, as well as firm favourites Smart Ass, Perudo, Subbuteo, Charades for Kids, What’s Up?, and Don’t Say It!
