A major programme of online mentoring and training is being offered by Small Business Saturday to help firms tackle ongoing economic challenges, as the campaign marks its second decade in the UK.

Small business owners across the country are being encouraged to sign up for a programme of free virtual workshops and one-to-one mentoring taking place this autumn. The activity is part of the campaign’s nationwide roadshow – ‘The Tour’ – which forms part of the official celebrations and countdown to Small Business Saturday on December 2 and is supported by BT Skills for Tomorrow.

Small businesses from anywhere in the country can sign up for over 20 workshops by leading experts on a range of topics including: sustainability for small businesses, unlocking grants and investments, business planning, and diversity, equity, and inclusion guidance.

And to make this learning even more fun and motivating for small businesses, those attending at least 10 workshops will be rewarded with a Christmas gift, a JustBe Botanicals bath set. Free one-to-one online coaching sessions with experienced business mentors will also be available.

‘The Tour’ will be travelling to 23 locations across the country to profile small businesses from October 30.

The Gift Fair

Entrepreneurs will also have the opportunity to tell their stories and network on Small Business Saturday’s social media channels. And there will be a weekly Small Business Happy Hour, featuring giveaways from local businesses.

Michelle Ovens CBE, director of Small Business Saturday UK, said: “Small Business Saturday has supported the UK’s entrepreneurs for over a decade. This year’s programme will really help small businesses as they tackle huge challenges due to the cost-of-living crisis, and encourage a more optimistic look to the future.”

Small Business Saturday is grassroots non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and support businesses in their communities.

To book into the workshops visit

Mentoring slots can be booked via the My Small Business section of the Small Business Saturday website: log in or create a profile, and click on ‘The Tour 2023’ at here.

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Spring Fair 2024