UK shoppers are set to spend £1.7 billion on Mother’s Day this year – a 1.1% increase on 2023 – as over half of consumers intend to purchase an item to celebrate the occasion.
But price remains a main concern, according to the UK Mother’s Day Intentions 2024 report from data and analytics company GlobalData.
The study’s findings, derived from GlobalData’s monthly survey of 2,000 consumers, reveals that 41% of consumers who intend to, or have already purchased, an item for Mother’s Day have or will spend under £20 on gifts.
Food and flowers will be popular products this year, while around a fifth of consumers stated that they intend to buy clothing or jewellery (19% and 21% respectively).
GlobalData analyst Joe Dawson commented: “Consumers still have tight budgets, and seeking out the lowest prices has become a norm for many. To capitalise on the high participation in this event, retailers must ensure that they are promoting the affordability of their ranges by clearly signposting Mother’s Day deals and discounts online and in-store.
“While the proportion of consumers intending to purchase gifts is higher for Mother’s Day than it was on Valentine’s Day, it is still lower than the 65% of consumers that participated for the event in 2023. Showcasing high quality products at affordable prices will be key to appealing to consumers looking to treat their loved ones at a lower cost, and capturing greater spend closer to the date.”
Mother’s Day falls on Sunday March 10.
