A familiar little face has joined the team at consumer product developer Hunter Price International, as the company looks to extend its creative brand offer in the UK.
UK Greetings, the team behind the lovable knitted pup Boofle, has collaborated with Hunter Price on a new product innovation strategy.
Hunter Price will develop and distribute hero plush, which includes a wide variety of scope, from its heritage knitted pup, celebration, seasonal and sensory, all in many sizes and fabrics.
When it comes to gifting, Boofle is a go-to family-favourite brand and therefore will be a huge area of focus for Hunter Price. The team will spearhead a creative product strategy to bring newness to this category, with huge growth potential over the coming years. From gift sets and decorations, to travel mugs and hot water bottles, Boofle’s new gifting collections will be arriving in the retail market later this year.
A new category for Boofle, which Hunter Price will bring to life for the first time, will be nursery, play and junior lifestyle products. This category will be expanded across comforters, blankets, wooden toys, keepsakes, changing mats, storage, activity tables and more.
Another category, and a key specialism for Hunter Price, is reusable bags. From 100% recyclable shopper bags, to canvas and jute, UK consumers will soon be able to bag a Boofle bag for life!
The first ever Boofle greeting cards collection was created by artist David Blake in 2008. With more than 150 million cards sold to date, Boofle is a hugely successful brand that is only getting stronger ahead of this new product journey with Hunter Price.
Hunter Price International commercial director Allana Holmes said: “We couldn’t be prouder to bring a little national treasure like Boofle into the Hunter Price family! He’s such a well-known character, which I’m sure has featured in many households over the years. Boofle’s appeal spans so many generations, from grandparents to young children. It’s a brand which is lovable and nostalgic and importantly – especially within the gifting space – represents great quality.
“We’ve been working away on the new Boofle collections which will be arriving in UK retail in time for the A/W24 gifting season. And with so much scope across our brand-new nursery category, we can’t wait to showcase the growth opportunities with Boofle.”
UK Greetings product director Sandi Parisi added: “The approach Hunter Price has presented for Boofle has got us very excited. We know first-hand how well-loved and popular Boofle is with consumers, and we’ve always believed in the brand’s potential to grow beyond the Celebrations category. Hunter Price’s expertise across Home, Nursery and Lifestyle makes it perfectly positioned to bring Boofle into these categories. We’re so excited about our partnership and can’t wait to see their plans come to life at retail!”
For retail opportunities for Boofle, contact home@hunterprice.co.uk
www.HunterPrice.co.uk
www.boofle.co.uk
