Home and garden supplier Ivyline is gearing up for a spectacular showcase at the 50th anniversary of Glee, which will run from September 10 to September 12 at NEC Birmingham. From its stand in Hall 8 C50-D51, Ivyline will present a tantalising first glimpse of new lines for Spring/Summer 2025, plus must-have collections for Autumn/Winter 2024 and Christmas.
Visitors will also be rewarded with the discovery of whole new product category set to be introduced by Ivyline at Glee this season. Details are being kept a closely guarded secret until the show opens on September 10, but this exciting debut will be presented alongside other stars from the Ivyline portfolio, including prime pieces from the highly giftable Royal Botanic Gardens, Kew (RBGK) licensed collection, which sold out completely in 2023.
“Our design teams have pulled out all the stops over the past year to create amazing new collections for 2025, which we’re thrilled to preview at Glee in this milestone year for the show”
The clarion call for design-innovation and fresh new products has been heard loud and clear by Ivyline, with brand-new indoor, outdoor and gift collections being introduced. New in-store display solutions are also part of the mix for Glee, including modular wall units and a central display for stylish 360° merchandising.
A host of exclusive show offers will support buyers who are keen to place orders during the show, putting them first in line for the hottest Christmas products and exciting new collections for the seasons to come.
Ivyline managing director Scott Thomas said: “Our design teams have pulled out all the stops over the past year to create amazing new collections for 2025, which we’re thrilled to preview at Glee in this milestone year for the show. We’ve got an incredibly exciting new product category that’s set for launch this year, but you’ll have to visit our stand for the big reveal! It hasn’t been an easy year for garden retail so we’re looking forward to showcasing the best of our Autumn/Winter, Christmas and RBGK collections in anticipation of a strong gifting season.”
Retailers who can’t wait for Glee are warmly invited to visit Ivyline’s state-of-the-art showroom at Stoneleigh Park, Kenilworth – just half an hour from the NEC. Here you can view the new 2025 collection in its entirety, including more than 700 brand-new SKUs and the festive range in all its glory.
