Garden centre chain Dobbies has collaborated with Matt Hopkins, founder of IND!E Pop-Up, to provide independent brands with a showcase of their products at high-traffic retail destinations in 2024.
Billed as the UK’s leading garden centre retailer, Dobbies is headquartered near Edinburgh and has 77 stores, including six little dobbies.
“With Christmas approaching, garden centres become a real hub for shoppers – not just for trees and decorations, but for gifts and experiences too”
This initiative will allow brands across all product categories, including gifts, homewares and food and drink, to tap into Dobbies’ diverse customer base. The chain has long been a destination for families, with cafés and community events, and indie brands can add their unique offerings to this experience. With a curated calendar of pop-up events, brands will reach new customers in a relaxed shopping environment.
Matt said: “With Christmas approaching, garden centres become a real hub for shoppers – not just for trees and decorations, but for gifts and experiences too. The chance to connect with customers during this busy period, alongside all the seasonal events like Halloween and Santa’s grottos, makes it an exciting time to be involved.”
Brands can register their interest at https://popupindie.com/dobbies-2024/
