The contemporary fashion and lifestyle show Scoop returns to Olympia West in London from February 9 to February 11.
Renowned for showcasing the best established and emerging designers, Scoop’s founder and managing director Karen Radley is thrilled to unveil the theme of the upcoming Autumn/Winter 2025 show: ‘A Celebration of Artistic Trailblazers’.
Adding a touch of charm to this season’s campaign is a special appearance from Karen’s beloved dog, Perry. His role in the campaign reflects the heart of Scoop, with his playful yet refined personality.
“Scoop has always championed exceptional talent and this season we are doing exactly what it says on the Scoop tin (ahem!). This campaign reflects the heart of Scoop – an event where art meets fashion”
The campaign dives into a vibrant mix, creating a playful blend where iconic imagery, textures, and colours take cues from some of the world’s most recognisable names in art and culture.
Karen said: “Scoop has always championed exceptional talent and this season we are doing exactly what it says on the Scoop tin (ahem!). This campaign reflects the heart of Scoop – an event where art meets fashion. We are celebrating emerging designers and artists in an inspiring, modern way that resonates with buyers who see fashion as an art form. I’m thrilled to curate yet another showcase of new and emerging designers, who I believe will have a significant impact on the UK market.”
Launched in 2011, Scoop has developed from exclusively womenswear-only to encompassing luxury homewares, beauty, lifestyle and men’s collections.
