As Christmas approaches, gift retailers that stock houseplants will be embracing poinsettias. Also known as the Christmas star, this plant – which is often given as a gift during the festive season to symbolise goodwill and community spirit – will be taking centre stage in-store in all its glory and diversity.
Firm customer favourites year-in, year-out, poinsettias are just as popular for Christmas décor as they are for gifting, which means there are abundant cross-selling opportunities for retailers who get their marketing messaging right.
The experts at Stars for Europe (SfE) are keen to support retailers as we head into the key trading period. Its image library bursting with the hottest festive trends, craft ideas, tree decorating tips, gift-wrapping, tablescaping and Advent inspiration will help you capture the hearts and imaginations of your customers this season.
Whether it’s recreating styles in-store or offering workshops on wreath-making, winter bouquets or table centrepieces, SfE can support you with imagery that will help you promote your shop and events through all your marketing channels, on or offline.
