Buckingham-based family business Temptation Gifts is donating 1,000 Christmas toys to the Cash For Kids charity’s Mission Christmas initiative. The donation is worth over £37,000.
The retailer, which operates seven stores across the Home Counties, is giving 500 Christmas Jellycat Jacks and 500 Eldo Elfs to the initiative, which relies on the generosity of businesses and individuals to bring festive joy to those less fortunate.
“At Temptation Gifts, we believe that every child deserves to feel special and loved at all times, but especially during the Christmas season”
Cash for Kids is dedicated to improving the lives of disadvantaged children and young people across the UK, from the moment they’re born up to and including the age of 18. Its national grants director Nikki Thompson said: “This is a wonderful donation and will mean we can help so many more children.”
Temptation Gifts managing director Mike Adams commented: “At Temptation Gifts, we believe that every child deserves to feel special and loved at all times, but especially during the Christmas season. We have worked with Jellycat – a wonderful British brand – for 25 years, and their fabulous, unique, soft toys are the most sought-after gifts this Christmas.
“We’re thrilled to support Mission Christmas 2024 with a gift of these beautiful soft toys and hope they will play a part in creating special moments for children who might otherwise go without.”
