The Giftware Association (GA) has announced that Sarah Ward has stepped down as CEO, creating a pivotal opportunity to move the association forward.
Tom Jones, CEO of the British Allied Trades Federation (BATF), will step in as interim CEO, ensuring continuity and supporting the GA’s mission to serve its members during this critical time.
GA chair Mark Jones said: “We are incredibly grateful to Sarah for her leadership and the significant contributions she has made to the GA. As we move forward, we are excited to have Tom step in as interim CEO. His extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals. We remain committed to our mission of supporting the giftware sector, driving growth, and enhancing inclusivity as we evolve with the changing industry landscape.”
“I’m honoured to step into the role. The industry faces numerous challenges, but I’m confident that with the GA’s renewed focus on inclusivity and innovation, we can continue to support our members”
Tom commented: “I’m honoured to step into the role. The industry faces numerous challenges, but I’m confident that with the GA’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the association remains at the forefront of the giftware sector. I look forward to working alongside the board and our members to ensure the ongoing success of the GA.
“As we face a rapidly changing world, the mission and vision of the GA remain central to our work. It’s crucial that we support our members in navigating these challenges, and I’m committed to ensuring that we continue to deliver valuable resources, advocacy, and networking opportunities.”
The GA is part of the British Allied Trades Federation (BATF), and represents the UK giftware sector, offering services to manufacturers, wholesalers, retailers, and importers.
